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Micah.Gemmell
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Work

A look at how commerce, integration, and operations connect in practice — the systems side of running an e-commerce business.

✓Completed

B2B Commerce Migration

Migrated a musical-instrument e-commerce company's B2B commerce platform from Elastic to Shopify, to close the gap between DTC and B2B operations.

  • Shopify B2B
  • NetSuite
  • Celigo
  • Integration Leadership
↻Ongoing

Shopify Platform Evolution

Long-term stewardship of a production Shopify implementation for a musical-instrument e-commerce company — moving it from ad hoc page content toward reusable, structured theme architecture.

  • Shopify
  • Liquid
  • Theme Architecture
  • Metafields
✓Completed

Airtable → Shopify Product Data Translator

A custom CSV translation tool that removes manual re-entry of product data — including metafields — from Airtable into Shopify.

  • Automation
  • Shopify Metafields
  • Data Tooling
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© 2026 Micah Gemmell